Alejandra (Ale) Hernandez is a stylist living and working out of Los Angeles, CA. I met her many moons ago through a mutual friend, and one of the first things I remember about her is that she seemed so strong, confident, had a fierce determination, and was someone who knows who she is while making no apologizes about it...


At some point in your life you’ve probably heard (or seen on Pinterest) the quote “Life is a journey, not a destination” by Ralph Waldo Emerson or some variation of it. Lately, I’ve been thinking about this a lot...

White Liner

Oh, white eyeliner, how I love thee. I fell in love with white eyeliner in my early 20s while watching a certain trendsetting character wear it and look just so dang good with it. During that time (for me), Carrie Bradshaw could do no wrong. If I couldn’t be her, I could at least steal some tips from her.

Edit: Changing Season

The seasons seem to be changing. I am listening to it rain when a mere week ago I was sweating, cursing the eternal summer but that is southern California for you. People say there are no seasons here but I think there are. You can feel it. I know when the air begins to turn for us because we’re in it now. Sometimes change is subtle. Sometimes you just have trust that you’ll know when it’s time for change, like now.

Pat McGrath Gold 001

Pat McGrath has launched her first beauty product!!! It is a beautiful metallic, gold pigment. I wish I could of been in Paris yesterday at the Tuileries to witness the magic but I am here not there.